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What's important to us?

BE YOURSELF... WITH US!

Luna exists for one reason - we enable people to feel seen. Whether you’re a self-proclaimed weirdo with multicoloured hair, or dipping your toe into a new identity, we’re here to help you express yourself. We get it, because that’s us too! Through our fun and creative designs, our collection of accessories has been putting smiles on people’s faces since 1997.

THE THINGS THAT MATTER THE MOST

We are inclusive.

From creating designs that allow people to express themselves in a multitude of different ways, to donating 10% of sales from select products to LGBTQ+ homeless charity AKT, we’re proud to actively empower everyone who needs to be heard.

We encourage uniqueness.

Feel like you don’t fit where you belong? We hear you. And we’re here for you! We love to create original designs that make you feel special when you discover them! Whether it’s adding a weird little pin to your jacket or coming to see us in Afflecks, you can be who you are with us.

We evolve in a sustainable way.

Let’s be real - we’re not perfect, but we try our best! We’re constantly looking for new ways to improve our company ethics in a realistic way, by making small changes that make a big difference. From ensuring there is no single-use plastic in our online retail packaging, to working closely with our suppliers to ensure ethical practice, our growth revolves around how we can make the world a better place.

We treat people with kindness.

It’s a simple mantra to live your life by, why not incorporate it into a business too?! We show our gratitude to our wonderful customers by providing a friendly and welcoming shopping experience in-store at Afflecks, as well as cute extras and gifts with our online orders.